Socio-Economics

Understanding the socio-economic drivers, costs, benefits, barriers and impacts associated with integrated horticultural and robotic systems.

Researchers demonstrating sensing equipment to participants at a field day

The challenge

Technology succeeds only when it creates practical value. This objective studies economic realities and stakeholder perspectives to inform development and adoption.

What we study

The planned research connects orchard-production conditions with technology design and adoption.

Labor and production conditions

Costs and potential benefits

Barriers to technology adoption

Grower decision-making

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